Magazine Profiles

Today we’re going to look closer at some magazines you’ve already chosen as interesting. Go back to your December 9th blog and decide on two of the three magazines you used for that assignment.

For those two magazines, do the following:
1) create a link to the magazine homepage on your blog
2) write the profile of the target audience for that magazine
(profile should include age, gender, race, income, interests/hobbies, and other information)
3) list five ads that either appear or should appear in that magazine
4) state whether or not those ads would appeal to the target audience
**If you finish early, link the name of the ad to the homepage of the product**


Here’s my sample (remember you have to do two):

Mental Floss is a magazine that is marketed towards people who call themselves “Knowledge Junkies.” More specifically, this probably means men and women ages 20-50 who spend a lot of time reading, seeking information and learning- people who probably surf the web a lot. They are targeting educated people with good jobs (or who had professional careers) who are interested in taking quizzes, and learning odd facts. The Mental Floss audience likes trivia, brain teasers, reading blogs and hearing about how smart people have created or done interesting things.

Here are three ads that appeared in Mental Floss and two ads I think they should run:
1) Keller Graduate School of Management: probably interesting to the target audience
2) American Express Gift Cards: might be interesting to the target audience, especially at Christmas
3) Progressive Auto Insurance: might be interesting to the target audience
4) Uncommon Goods: this is a really cool website of neat gift ideas that readers of this magazine would enjoy
5) OmgPop: this is a fun game site that people who read this magazine might enjoy