Ad Analysis

We've made it through a lot of ads and now it's time to choose one to analyze. The hardest part is selecting one, so here are the guidelines for selecting an ad:
YOUR AD MUST COME FROM ONE OF THESE THREE SITES:
Alcohol
Tobacco
General Ads (Commercials and Print Ads)

Once you choose an ad, make sure you copy it onto your blog, either as a picture or video. Then you need to complete the media analysis questions. If you lost your chart, it can be downloaded here. PUT THE SECTION TITLES IN YOUR POST ...AND... YOUR ANSWERS MUST BE IN COMPLETE SENTENCES.

Here's My Sample; Enjoy!

Panda Express - Gentle Giants - (2009) :30 (USA)

AUDIENCE & AUTHORSHIP
AUTHORSHIP
*This message was made by the corporation that owns Panda Express and their ad agency: Siltanen & Partners Advertising.

PURPOSE
*This ad was made to introduce Panda Express’ new Sweet Fire Chicken Breast and to entertain the audience.

*The target audience is people who already eat at this place or would consider eating there because they are talking about a new Panda Express menu item.

ECONOMICS
*Panda Express paid for the ad.

IMPACT
*People who might benefit from this message include regular or potential customers or people who just want a laugh.

*People who are too broke to go out to eat or people who are offended by meat-eating might be harmed by it.

*This message is a way for me to offer my students a sample ad analysis.

RESPONSE
*In response to this message, I might visit panda express or think of the ad next time I see panda bears.


MESSAGES and MEANINGS
CONTENT
*The ad is about introducing the new Sweet Fire Chicken Breast because that’s what the ad says.

*The point of view is that people and bears like this product and they would be willing to fight for it, so it must be good! It’s presented as something tasty and desirable because they show the guy eating it and the bears licking their lips.

*It would be nice to know how much it costs and what type of chicken it is. It’d also be nice to know what’s in the sauce they put on the chicken.

TECHNIQUES
*This ad uses many techniques: humor, fun, nature, and cartoon (bears licking lips).

*These techniques are used because they create a light-hearted, fun ad introducing a new product.

INTERPRETATIONS
*Some people might be opposed to the violence or talking animals. Others might laugh at the humor. And others still might feel hungry and want to go to Panda Express.

*I think it’s a dumb ad, but for fast food, it’s ok. I realize I don’t really eat there and probably wouldn’t get chicken from a fast food Chinese place- I’ll stick with rice!

REPRESENTATIONS & REALITY
CONTEXT
*It was made in 2009, but it was made for TV.

CREDIBILITY
*The fact is that they have a new product, the opinion is that it’s good. The “other” is that it’s a fun experience to try it.

*The guy and the bears aren’t all that credible; I doubt that it’s super yummy.

*The ideas came from the ad writers.